The Heineken Experience, located in Amsterdam, The Netherlands, is a historic brewery and corporate visitor center for the internationally distributed Dutch pilsner, Heineken. The industrial facility was built as the first Heineken brewery in 1867, serving as the company’s primary brewing facility until 1988 when a more modern, larger facility was constructed on the outskirts of the city. P&P was commissioned for elevating the designs and construction of the interior of the visitor center including theming, mechanical exhibitions, and props.