Dr. Seuss Enterprises is partnering with internationally recognised experience design company, P&P Projects, to develop new theme park designs inspired by Dr. Seuss’ timeless properties across Europe and Asia-Pacific (APAC), excluding China, Taiwan, Hong Kong and Macau. The collaboration was brokered by WildBrain CPLG, who represents licensing and location-based entertainment (LBE) rights for Dr. Seuss Enterprises in both regions.

Under the agreement, P&P Projects has rights to design and develop theme park concepts based on iconic Dr. Seuss brands, including The Cat in the Hat, Oh, the Places You’ll Go!, How the Grinch Stole Christmas!, and more. As demand for immersive, story-driven attractions continues to grow worldwide, the collaboration will explore compelling concepts that translate the imaginative worlds of Dr. Seuss into theme park experiences and create new opportunities for operators, developers and investors seeking world-class IP for destination-based entertainment projects.

With the new The Cat in the Hat animated movie arriving this year, the 70th anniversaries of both The Cat in the Hat and How the Grinch Stole Christmas! in 2027, and Oh, the Places You’ll Go! set to make its big-screen debut in 2028, Dr. Seuss is entering an exciting new phase of fan engagement.

“Dr. Seuss’ stories have inspired generations of readers around the world through their imagination, optimism and sense of adventure. As we continue to expand the ways audiences can engage with our beloved characters and stories, location-based entertainment presents an exciting opportunity. We’re looking forward to collaborating with P&P Projects to explore new concepts and connect with operators who share our vision for creating memorable family destinations.”

Susan Brandt, President and CEO of Dr. Seuss Enterprises

“Dr. Seuss is one of the most celebrated storytelling brands in the world and offers an incredibly rich creative foundation for immersive experiences. Operators and developers are increasingly looking for globally recognised IP that can deliver strong appeal while supporting long-term destination growth. We’re looking forward to creating visionary concepts that really showcase how we can translate the magic of Dr. Seuss into scalable entertainment destinations.”

Ifat Caspi, Chief Commercial Officer, P&P Projects

“From the whimsical adventures of The Cat in the Hat to the heartwarming holiday magic of How the Grinch Stole Christmas! and the inspirational journey of Oh, the Places You’ll Go!, these properties bring extensive opportunities for themed attractions. Through this partnership, we’re creating a pathway for operators and developers in Europe and APAC to explore new destination experiences ahead of exciting content moments and anniversary milestones.”

Evi Sari, VP, Global LBE, WildBrain CPLG